FOR IMMEDIATE RELEASE: Monday, October 2nd
WATERLOO, ON – Senior SaaS execs once again have the opportunity to listen, learn and network at the Communitech Data Hub in Waterloo. “Recognizing the strong SaaS community is the inspiration behind these events.” Says Greg Smith, TIMIA Capital Chief Investment Officer. “It allows TIMIA to keep its finger on the pulse of the fastest growing Canadian SaaS companies.”
Season 1, Episode 4 of the Best in SaaS Breakfast Series is scheduled for Wednesday, October 4th at 7:30AM; the theme is always money and metrics. This edition features Michael Litt, the Co-Founder and CEO of Vidyard, an online video platform for business. Michael is the winner of the Ernst & Young Entrepreneur of the Year Award and will discuss how to construct and deconstruct teams for hyper growth and shares the key to creating positive company culture.
“Events like these foster a much-needed collaborative environment for SaaS professionals and give us the opportunity to learn from one another’s victories and failures,” says Litt. “I look forward to sharing Vidyard’s story and to be a part of the conversation around building better SaaS companies for all.”
Jacqui Murphy is Vice President of Marketing at Auvik Networks Inc, a cloud-based network operations software. Recognized as one of Waterloo Region’s Top 40 under 40, Murphy utilizes decades of experience to best evaluate product fit and explains why investing in marketing technology ensures a more effective sales team.
“Gone are the days of throwing marketing dollars into the wind and hoping something comes back,” Jacqui says. “We know our cost per lead for every program we run and we’re ruthless about where we spend our time and money.”
The event is hosted by TIMIA Capital, a speciality finance company that provides revenue financing to technology companies in exchange for a royalty stream on revenue.
About TIMIA Capital Corporation: TIMIA Capital Corporation is a specialty finance company that provides revenue financing to technology companies in exchange for a royalty stream on revenue. The alternative financing option complements both debt and equity financing, while allowing entrepreneurs to retain control of their business. TIMIA’s target market is the fast-growing business-to-business software-as-a-service (SaaS) segment. TIMIA is managed by a seasoned investment team with a track record of originating and managing debt and equity investments, as well as monitoring, compliance and workouts.